🎯 Key info

• Platforms: TikTok, Instagram Reels, YouTube Shorts

• URL - IOS | Android

• GEO: US. Tier-1 (The account should maintain at least 40% of its audience from Tier 1 GEOs)

• Formats: Video

• Official accounts: 📸 Insta @kingdomclashgame https://www.youtube.com/@KingdomClashGame https://www.tiktok.com/@kingdomclashgame

• Download link https://kingdomclashstrategy.onelink.me/kK2J/j0zlt5ik

🎯Audience

Core: Mobile gamers 24–45, mostly male, seeking quick, satisfying battles without complex strategy.

Secondary: Men 35–55 nostalgic for classic RTS games.

Requirements:

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✅ DO’S

• English content only
• Keep videos live for at least 30 days
• Feel native to the platform — like a real post, not an ad.
• Gameplay must be clearly visible throughout the concept
• Mention the app name Kingdom Clash somewhere in the video
• Music: add trending music directly within the platform when publishing content. </aside>

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🚫 DON’TS — Auto-Reject

• No banned topics: adult content, politics, religion, alcohol, drugs, hate speech, discrimination, gambling, violence
• No direct attacks on competitors. </aside>

⚠️ Posts that do not include the app name and the official account tag will not pass moderation.

📝 Post Description Checklist

• Mention Kingdom Clash by name in post description.
• Tag the official account.
• Use this download link wherever possible: https://kingdomclashstrategy.onelink.me/kK2J/j0zlt5ik
• Add the campaign hashtag: #KingdomClashMove1
• Add other relevant hashtags, for example - #MobileGames #MobileGaming #StrategyGames #BattleGames #Gaming #GameTok #GamingTok #Gameplay #MobileStrategy #PlayKingdomClash

Universal caption example: Been playing Kingdom Clash — this battle was too good not to share 👀 @kingdomclashgame https://kingdomclashstrategy.onelink.me/kK2J/j0zlt5ik #KingdomClash #MobileGames #StrategyGames #MobileGaming #Gaming #KingdomClashMove1

💡 Important: Text caption the official account and mandatory campaign hashtag must be included in the post caption. Posts that do not meet these requirements will not pass moderation.

🎬Creative Concepts

🎮 Tutorial vs Real Game

Content Structure

Simple gameplay or tutorial → hard cut → massive battle → short CTA.

Use strong contrast: the game looks basic at first, then reveal the real scale and action.

📁 Materials / Asset Links

⚔️ Gameplay — link

🎬 Ready-made footage — here

• Caption Hooks
• СТА

Expectations vs Reality (1).mp4

😂 Gameplay + Reaction Memes